Are you ready to leverage your business and jump to the next level of income? Do you long to be the next Ali Brown or Carrie Wilkerson? There’s certainly room for more top coaches in the world and your 1:1 coaching clients are certainly important but the key to expansion is to make your expertise available to more people in your target audience.
Not sure how to do that? Let’s explore your options.
One way to reach more of your target audience is to hold group coaching sessions. Usually these are held in a webinar room with the ability to show slides, to record the sessions, and to even have yourself on webcam. If you’re not comfortable being on camera, you can also host teleseminars which are audio only. Now, instead of charging one person a fee for personal coaching, you can host 10-20 people at a time who are all paying a fee and still receiving your personal assistance.
Before you go signing up for a webinar service, let’s do some planning about your sessions. In order to attract the right people, you need to plan your topics, how many sessions you need, and what you’ll offer at the end of the coaching session.
If you’re cringing at the idea of having to plan your talk and your slides for a webinar, have no fear! Melissa and Nicole at CoachGlue.com have done all the planning and work for you with our Teach Your Tribe kits. Each done-for-you kit focuses on a specific topic and offers scripts, slides, and worksheets…everything you would ever need to hold group coaching sessions. Check out the kits here.
Paid Training Products
Paid products are attractive to a lot of coaches because you create the product one time and keep making sales, which is mostly passive income. Once again, you’re sharing your expertise with more people who will likely follow you on social media, sign up for your email list, and hopefully will become coaching clients one day.
Ghostwriters can be expensive when it comes to creating these paid products but the CoachGlue.com done-for-you workshops contain four lesson modules, checklists, and action worksheets. All you need to do is add your own personal touches and your paid product is ready in half the time it would take a professional ghostwriter to complete it.
When your sales and income start to increase, choose your most popular group coaching program and create a live weekend retreat where clients will pay top dollar to learn from you and stay in a fancy locale. Certainly, much planning is needed to host a live event but your virtual assistant can help with those details and your content is already prewritten.
Or make it a casual mastermind retreat, like the ladies at Beachpreneurs.com do.
Other Ways to Expand Your Reach
Another idea is to record videos using snippets of your CoachGlue.com scripts or a few of the PowerPoint slides. Short videos posted on YouTube and social media will act as a product teaser, giving your audience a sneak peek at what you have to offer.
You can certainly focus on one of these new income streams at a time or you can take this done-for-you content and format a completely unique program, utilizing both group coaching and paid products. Offer the paid product to the group coaching clients. Use some of the worksheets as bonuses to either the group coaching clients or to the paid program. Using our content, you can create your own coaching sales funnel and increase your pricing as the products become bigger. Simply edit the done-for-you content, add your own expertise to it, put your logo on it, and sell it as your own.