The answer is – it depends.
This is one of those questions where you’ll need to ask several other questions before finding an answer to the original question.
Most people buy PLR because they want to save time and effort. Writing can be tiring and time-consuming. It’s also an activity that countless webmasters/bloggers dislike.
So, they turn to PLR to get ‘done for you’ content that meets their needs. Telling these buyers that they may need to rewrite their PLR, can leave a sour taste in their mouths.
The tricky part is that you do NOT always need to rewrite your PLR content… but there will be times when you have to. It all depends on what you’re trying to achieve with your content.
Here are some questions you need to ask yourself first.
Table of Contents
Are you trying to rank in Google?
If you’re trying to rank in the search engine results for specific keywords, then yes… you MUST rewrite at least 55% of your article so that Google views it as unique.
You do not want to appear like any other PLR buyer who just copied and pasted 100% of the content. Search engine optimization will also require you to add your targeted keyword in a few choice spots in your content.
You’ll need to sprinkle LSI keywords throughout the content and so on. This requires rewriting. There’s no way out here.
What’s your goal?
If your goal of buying PLR is to use it as a springboard to create non-fiction books to sell on the Kindle Publishing marketplace, you’ll need to rewrite the content because Amazon does not allow PLR to be published as Kindle books.
If you wish to use your PLR content as guest posts, you’ll need to rewrite the content until it’s unique. Most authority blogs prefer unique guest posts.
On the other hand, if the PLR is just being used as blog posts to add some ‘meat’ to your site and the only reason you’re doing it is to give extra value to your audience – then you don’t really need to rewrite the content.
The same applies to PLR being given away as reports or sold as eBooks. If the content is written well, you don’t need to rewrite it. You’re not trying to rank in the SERPS or use them as guest posts, etc.
Is the content too short?
Sometimes you may need longer articles for your blog posts. If the PLR article is 400 words long, you may need to expand on each point in the article. This will either require rewriting… or adding more content to the existing article.
You could combine two different PLR articles to create a longer article. But some rewriting may be required to blend both articles well so that they don’t appear disjointed midway.
Does the content read well?
If the PLR content has some awkward sentences or you feel the sentence construction has room for improvement, you may need to rewrite the content.
Even the best PLR sellers are usually on a tight schedule and creating content to meet a launch deadline. This speed of content creation doesn’t leave them much room to polish every article to perfection.
But you’ll need to because you are using the content. Always strive to make good content even better – even if it means rewriting the occasional odd sentence or two.
Is the content based on solid research?
Always fact check your PLR content to ensure you’re not giving out wrong information. The term ‘fake news’ is all over the media these days. You don’t want to be a part of the problem.
If your PLR content doesn’t have any solid facts, you could always rewrite some of the content to add in these facts. You may provide references, if you wish.
Are there spelling and/or grammatical errors?
Of course, spelling and grammar errors must be fixed. Rewriting here is crucial… but it’s only for the minor errors.
Can the content be monetized?
If you can promote affiliate products or link to your own products for sale, you should rewrite the content so it’s slightly slanted to perk the reader’s curiosity. They’ll then click on the links in the blog post and your chances of making a sale or commission will be much higher.
Is it possible to link to older blog posts?
Internal linking on a blog is crucial for search engine optimization. No post should exist in isolation. If you can’t find a way to link your PLR article to other posts within your blog, you should rewrite some of the content or add new content to enable you to link to other posts within your blog.
Alternatively, you may choose to go to your older posts and see if there’s a way to link from them to your newer post. If you can do this, you may not need to do any rewriting.
At the end of the day, rewriting should be done with a purpose. It should either be used to rank your site favorably in the search engines, or increase your sales or make the content read better and appear more credible.
Ask yourself the questions above before rewriting your PLR.