If you want email marketing to work for you, there are a few tricks you’ll need to learn and perfect for your audience. To craft attention-grabbing and engaging emails, pay attention to the following information.
1. Craft the perfect subject line
The best subject line tells the viewer what’s inside and why they want to read it. Put the most important words first so your audience sees it’s important. Make them want to open it by using action words and emotional trigger words.
2. Personalize your emails
Use your autoresponder system’s tools to personalize your messages. Studies show that the more personal the email message, the more likely people are to answer your CTAs. You can put personalization in the subject line plus within the message too.
3. Start with a great opener
From the moment your audience opens the email you want to get to the point. Create an opener that’s engaging and personalized. Give them a heads up on what the email is about and why it’s important to read it. If you can tie a personal story of your own or someone else into the message that’s even better.
4. Keep the body of your email short
The body of the email needs to be meaty and not long and drawn out. Tell them what you want to tell them. If you need to give them more information link them to the rest of the story on your website.
5. Keep it clear
When you send an email message to your audience you want the message to be clear. You want the reader to have no illusions about your reason for sending the message. Clarity is more important than cleverness when it comes to creating attention-getting and engaging emails.
6. Optimize your links
Make your links stand out in an email. Identify them with a label, tell readers where the links are going. Keep relevant links toward the top and the bottom of each email. If you’re using contextual links, ensure you’re using a straight link too. This is important for people who are reading email only as text. Put links that aren’t relevant to the email at the bottom in the P.S. area. There should be at least one link in every email.
7. Include a clear call-to-action
Let your readers know what to do next by including a clear call-to-action. The call-to-action could be asking them to do any of the following:
- Reply to your email
- Visit your website
- Book an appointment
- Download a freebie
- Read a blog post
- Purchase a product
- Watch a video
8. Signing your email
Always include a closing in each email. It’s important that to understand what type of relationship you have with the recipient and act accordingly within the sign-off your email. Use an appropriate salutation, your full name, a link to a landing page on your site such as your “about you” page or a special landing page, and keep the same type of voice in the closing as you use in the email.
9. Don’t forget to include a P.S.
A great way to include more information and little reminders is to include one or more “P.S.” at the end of your email. This is a great place to include any upcoming events, reminders of promotions that are almost over or to ask them a question to encourage engagement. (Example: Come to my Facebook Group to Discuss)
Ensure that your email messages are relevant to the audience receiving them. No one likes to open an email message and feel tricked. Keep your subject line related to your message, the body of the message related to the subject line, and your call to action related to your message.