The best way to ensure continued sales and long-term customer retention is to frame yourself as an expert. When people need information or tips on how to do something, they always turn to an expert they follow. You can become that expert by sharing what you know with your audience and focusing on their problems. And this isn’t hard to do at all.
Harness Your Inner Expert
Whether you realize it or not, you are already an expert. If you’re running any kind of business, you know how to do things that your audience doesn’t. You’ve spent the last X number of years immersed in whatever it is you do while your audience members have been immersed in whatever they do. So, the key is to get in touch with your inner expert.
- What do you know that your audience doesn’t?
What are you good at?
- What do people often ask you about?
- What are your natural strengths?
- What things have you spent the last few years building up experience in?
You just need to match this natural expertise with the problems of your audience, and then offer a solution using what you know.
Get to Know Your Audience
The better you know your audience, the better you’ll understand their needs. When you match your products perfectly to your customer’s needs, they’ll think you have ESP. Just at the moment when they’re struggling with their current problem or hurdle, you put out a product that walks them through an easy solution.
Solve Your Audience’s Problems
Not all information products target specific problems. Some are purely informational. But if you can focus on a problem and solve it, you’re assured sales and a strong following. Answer your customers’ problems, relieve their pain, or teach them how to do whatever it is they need to do in order to get unstuck wherever they are.
Faster, Cheaper, Better
There is a good chance that someone else out there is helping your customers already with this problem. In fact, it’s a certainty, and it’s also likely that this is a big company with bigger resources than you have at hand. So, you can stand out within your market by offering a unique solution to the problem.
The best way to be unique is to help your audience do something faster, cheaper, and/or more efficiently. Everyone wants to save money. Everyone wants to make a problem disappear ASAP. Everyone is looking for a better way to do what they need to do.
Rapid Fire Product Creation
The best strategy for information product creation is to produce a large number of small, tightly-focused products, rather than trying to create the be-all and end-all product for your topic. When you produce small products that each focus on and solve one single problem, you spread your expertise far and wide and create more opportunities for people to see and benefit from it.