This is one of the best ways to make a fast profit and promote your business quickly without having to do a ton of work from scratch. This checklist will go through all the steps you need to follow for a successful firesale.
Find a reason for your firesale:
- Your Birthday
- Black Friday
- New Years
- Spring Firesale
- Summer Firesale
- Independence Day
Make it a Time Limited Offer: 3 to 7 days
Announce your upcoming firesale. Talk about it on social media, let your list know, etc.
Stack a number of high value products (PLR) sold for a fraction of the cost.
Make sure you are stacking a list of related products, with a common theme (Blogging, List Building, Time Management, Software, etc).
Make sure each product has its own sales page online, with its own BUY button, so people can see what a good deal they are making with the bundle.
Include the link of each one of those sales pages when you are listing the stack of products on your firesale sales page.
Ideally, the product at the top of your firesale should be one of your bestseller products, a product that your audience already know. (optional)
For each one of the products featured, you should include a packshot (Total Rebranding) and a short description.
Add a countdown timer to your sales page.
Make sure you create a JV page.
Try to get some affiliates to promote your firesale. Some may come on board because of the “Irresistible Offer” angle.
Increase the price at least once a day until the firesale is closed.
Prepare your email marketing campaign for the duration of the firesale.
Create a new version of the above email marketing campaign for affiliates, so they can use the content as emails swipes.
Prepare your social media campaign for the duration of the firesale.
Once the firesale is closed, you can repurpose your offer by making it evergreen (by taking out the firesale ‘reason’) and add it to one of your funnels as an OTO 😉
PRO TIP: You can do 2 to 4 firesales per year. If you do more the ‘buzz effect’ will disappear and your audience will lose interest.
Keep learning! >> Check out the next post in the #plrkickstart series below: