Copywriting

There’s a lot of confusion around copywriting. Many online marketers are leery of it, mistakenly believing that copywriting is all about selling to customers in an obnoxious or unethical way. They think of times when

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching program, so we say

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just