There’s a lot of confusion around copywriting. Many online marketers are leery of it, mistakenly believing that copywriting is all about selling to customers in an obnoxious or unethical way. They think of times when …
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching program, so we say …
Read moreCopywriting 101: Features vs. Benefits (And How to Know the Difference)
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just …
Read more7 Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)
